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The way to gain a good reputation is to endeavor to be what you desire to appear.

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Rochelle Burbury
Rochelle Burbury

Rochelle Burbury has more than 25 years’ experience as a journalist and editor, media trainer and PR professional. As a business journalist, Rochelle has written on media, marketing, advertising, consumer trends, retail and general business.

Rochelle began her career at media, advertising and marketing journal B&T Magazine, where she was Editor and oversaw a successful relaunch of the magazine. She then joined The Sydney Morning Herald as Media & Marketing Editor, followed by The Australian as Media & Marketing Editor.

She spent almost a decade at The Australian Financial Review as Media & Marketing Editor, where she also wrote for AFR BOSS and the AFR Magazine.

Rochelle left the AFR to establish PR consultancy Open Dialogue, owned by M&C Saatchi, which won the inaugural B&T PR Agency of the Year. She then co-founded independent consultancy Access PR and headed the corporate and B2B side of the business. Rochelle sold her stake in the company in 2011.

In 2012 during her sabbatical, Rochelle worked with AdNews magazine as Consulting Editor, overseeing a new editorial team and writing opinion and commentary.

Bringing her considerable expertise as a journalist and editor, Rochelle has also been a media trainer for the past ten years and through Third Avenue Media Training that provides confidential media and key message training to CEOs and executive teams across a diverse range of businesses.

In January 2015, Rochelle joined the Board of the International Advertising Association (IAA). The IAA is the only international organisation that brings together Advertisers, Agencies, the Media and practitioners in all aspects of marketing communications into one professional body to promote matters of common interest.

Rochelle is also a mentor with Legends & Leaders, an Australian-first concept designed to provide marketers with valuable insights to deliver more effective client and agency relationships.

Rochelle has been a judge at the AdNews Awards, B&T Awards, Mumbrella CommsCon Awards, Mumbrella Publish Awards and the PANPA Newspaper of the Year Awards.